PR, Social Media and a wonderful Pink X-Mas Event!
essence Juicy Bomb X Pepsi
essence partnered with PepsiCo to launch the “essence x Pepsi JUICY BOMB shiny lipgloss,” a limited‑edition gloss with a cooling sensation and a Pepsi‑inspired scent. The collaboration bridges beauty and beverage culture, creating a standout lifestyle product that resonates with Gen Z and pop‑culture trends. We created a glittery pre X-Mas multi‑channel campaign featuring a PR box, PR activation, a community event, and social media buzz. It was a complete success—the audience loved it, and the product sold out in no time.
