BaABOR
Catrice
essence
Garnier
L'ORÉAL
Merz
Nestlé
Renault
SEB Groupe
Telekom
I'm passionate about shaping brands and driving sustainable growth. As a Creative Director, Brand Communication Manager, and experienced creative leader, I combine bold ideas with strategic thinking—ranging from cross-media campaigns and social media to immersive experiences and GenAI-driven concepts. I bring a deep understanding of the interplay between brand building and performance marketing and develop creative concepts that not only inspire but also deliver measurable results. My strength lies in a clear creative vision and in developing brand architecture, positioning, and messaging that differentiate brands and engage audiences in a meaningful way. Effective team leadership, empathy, and clear communication are just as important to me as creative vision. By providing constructive feedback, actively listening, and staying calm and focused even in challenging situations, I ensure that we achieve the best possible results as a team. As a member of the DDC (German Design Club) and a founding member of Women of DDC, I am also actively committed to fostering creative excellence and advancing the design community.