App
Skin Cam
Finding the perfect makeup shade to match your individual skin tone is a daily challenge for many women. Cosnova developed an innovative solution: a new technology that precisely identifies personal skin tones for all skin colors and types. LA MANUFACTURE Your Personal Foundation Kit' makes it possible to mix the perfect foundation at home. Using a newly developed skin cam in combination with an app, the individual skin tone is analyzed and the perfectly matching foundation can be created — a completely new mix-and-match approach in the beauty industry. For Cosnova, I developed in 2020 the complete visual identity of the new brand within the New Business Unit NextGen Beauty, collaborating closely with the team and external partners. This included the logo, branding, packaging design, website, app, and campaign.